Experimenting with Classifieds

As we all know, a short while ago the classified system has changed….. and actually, changed a couple of times.

The day the system changed, a lot of businesses saw a decrease in sales…. many of the ones I have talked to, about 20-30% decreases, which has been consistent since the change.

So, I’ve been curious how much impact classified ads really have now.

So, as an experiment, I upped my classified from 15,000 L to 35,000 L….. and there doesn’t really seem to be any discernible amount of traffic increase, even though that puts me in the top 10 paid ads for BDSM, bondage, weapons, and guns. I’ve asked a few people who have higher ads, and they’ve more or less said the same thing….. classifieds now have little to no impact on their business. With a new and functional ‘All’ search, very few people use the ‘Classifieds’ tab to search for anything anymore….. and well, in the ‘All’ search tab, like on a web page, most people are keen on ignoring the ‘Paid Ads’ on the sidebar. So, I’m going to continue this experiment for the next month, boosting ads up and down, just seeing what sort of impact it has….. if any. But, initial test results kind of indicate classifieds are far less useful these days.